iOS app and website design

Agency - News UK
Year - 2019
Role - Lead Product Designer

Sun Racing is a digital platform offering comprehensive coverage of horse racing events, news, tips, and insights. It provides enthusiasts with up-to-date information, expert analysis, and betting advice to enhance their racing experience.

Sun Racing needed to launch a couple of new products consisting of an iOS app and a new website with the aim of bringing horse racing closer to the future generations. My job consisted in leading the design, creating new features and defining the product within a crossfunctional team. I worked on the project for 7 months from researching and concepting, wireframing and testing to an end product.

MY ROLE

Sun Racing needed to launch a couple of new products consisting of an iOS app and a new website with the aim of bringing horse racing closer to the future generations. My job consisted in leading the design, creating new features and defining the product within a crossfunctional team. I worked on the project for 7 months from researching and concepting, wireframing and testing to an end product.

DISCOVERY

I kicked off the project conducting user research to unveil user behaviours and pain point.

I conducted an online survey and I interviewed users to understand their mentality and what's the process they go through when placing a bet and what motivates them to check a race in the first place. I found three main insights.

Users check primarily big races that happen on weekends and mostly only bet on these.

The form (performing history) of a horse is key in the decision to choose it and place a bet.

When users pick a horse they want to bet on, they close their horse racing app or website and go directly to the bookmaker site.

Extract of the survey I conducted

ACTIONS

Based on the information from the online survey and user interviews and the insights found, I wrote down three main key points to be developed into features for the app and/or website.

In order to keep users within the iOS app I developed an idea for a bet tracker where users can check future and past bets they've made.

Highlight big events and make them more accessible to the users.

Design a horse profile with its performing history and the necessary information to help the user make a decision choosing a horse.

THE DESIGN PROCESS

I worked with a crossfunctional team with developers and a product owner on byweekly sprints.

These started with a brief from the product owner, followed by competitor research and sketching some initial ideas and user flows. The next step was to do a low fidelity prototype of one or two of the most feasible ideas that I then would share with the tech team, PO and stakeholders. Together we finished defining some technical aspects and final details and determined the MVP and next iterations. I tested the prototypes and iterated on them depending on the results until achieving the desired success to move into development.

I worked with a crossfunctional team with developers and a product owner on byweekly sprints. These started with a brief from the product owner, followed by competitor research and sketching some initial ideas and user flows. The next step was to do a low fidelity prototype of one or two of the most feasible ideas that I then would share with the tech team, PO and stakeholders. Together we finished defining some technical aspects and final details and determined the MVP and next iterations.