The product design team became pioneer of the project that would see an entire re-platforming of the app.

As we set out to add new features to the existing web app, we quickly realised that it wasn't built with scalability in mind. Designing these new features became increasingly tricky as a result.

This led us to a discovery exercise where we scrutinised the current design in search of pain points and broken patterns. We did this hand in hand with the research team and the insights from Customer Service.

When we presented the first concepts to the C-level team, the excitement got them into moving the cogs to create a team of product, design and engineering to see the re-design and re-platforming project come to life. 

And so 'Purple Rain', our code name for the project, was born. 

The product design team became pioneer of the project that would see an entire re-platforming of the app.

As we set out to add new features to the existing web app, we quickly realised that it wasn't built with scalability in mind. Designing these new features became increasingly tricky as a result.

This led us to a discovery exercise where we scrutinised the current design in search of pain points and broken patterns. We did this hand in hand with the research team and the insights from Customer Service.

When we presented the first concepts to the C-level team, the excitement got them into moving the cogs to create a team of product, design and engineering to see the re-design and re-platforming project come to life. 

And so 'Purple Rain', our code name for the project, was born. 

The product design team became pioneer of the project that would see an entire re-platforming of the app.

As we set out to add new features to the existing web app, we quickly realised that it wasn't built with scalability in mind. Designing these new features became increasingly tricky as a result.

This led us to a discovery exercise where we scrutinised the current design in search of pain points and broken patterns. We did this hand in hand with the research team and the insights from Customer Service.

When we presented the first concepts to the C-level team, the excitement got them into moving the cogs to create a team of product, design and engineering to see the re-design and re-platforming project come to life. 

And so 'Purple Rain', our code name for the project, was born. 

The product design team became pioneer of the project that would see an entire re-platforming of the app.

As we set out to add new features to the existing web app, we quickly realised that it wasn't built with scalability in mind. Designing these new features became increasingly tricky as a result.

This led us to a discovery exercise where we scrutinised the current design in search of pain points and broken patterns. We did this hand in hand with the research team and the insights from Customer Service.

When we presented the first concepts to the C-level team, the excitement got them into moving the cogs to create a team of product, design and engineering to see the re-design and re-platforming project come to life. 

And so 'Purple Rain', our code name for the project, was born. 

During the time Purple Rain was underway as a side project, Qredo experienced a phase of rapid scaling, taking the company from about 35 employees to nearly 200.

As the project scaled, new stakeholders needed to be informed and convinced of its priority, and they needed to stay updated on its progress. Additionally, our working methods required updating to match the growth.

The product design team became pioneer of the project that would see an entire re-platforming of the app.

As we set out to add new features to the existing web app, we quickly realised that it wasn't built with scalability in mind. Designing these new features became increasingly tricky as a result.

This led us to a discovery exercise where we scrutinised the current design in search of pain points and broken patterns. We did this hand in hand with the research team and the insights from Customer Service.

When we presented the first concepts to the C-level team, the excitement got them into moving the cogs to create a team of product, design and engineering to see the re-design and re-platforming project come to life. 

And so 'Purple Rain', our code name for the project, was born. 

The product design team became pioneer of the project that would see an entire re-platforming of the app.

As we set out to add new features to the existing web app, we quickly realised that it wasn't built with scalability in mind. Designing these new features became increasingly tricky as a result.

This led us to a discovery exercise where we scrutinised the current design in search of pain points and broken patterns. We did this hand in hand with the research team and the insights from Customer Service.

When we presented the first concepts to the C-level team, the excitement got them into moving the cogs to create a team of product, design and engineering to see the re-design and re-platforming project come to life. 

And so 'Purple Rain', our code name for the project, was born. 

The product design team became pioneer of the project that would see an entire re-platforming of the app.

As we set out to add new features to the existing web app, we quickly realised that it wasn't built with scalability in mind. Designing these new features became increasingly tricky as a result.

This led us to a discovery exercise where we scrutinised the current design in search of pain points and broken patterns. We did this hand in hand with the research team and the insights from Customer Service.

When we presented the first concepts to the C-level team, the excitement got them into moving the cogs to create a team of product, design and engineering to see the re-design and re-platforming project come to life. 

And so 'Purple Rain', our code name for the project, was born. 

Together with the head of product design, we organised regular reviews to discuss all tasks and scheduling to keep stakeholders informed and up to date.

This approach helped manage expectations and allowed for Q&A about overall progress and scheduling of external communications. A crucial part in this was the improved identification of stakeholders and considering how their motivations and expectations would impact our collaboration with them.

The product design team became pioneer of the project that would see an entire re-platforming of the app.

As we set out to add new features to the existing web app, we quickly realised that it wasn't built with scalability in mind. Designing these new features became increasingly tricky as a result.

This led us to a discovery exercise where we scrutinised the current design in search of pain points and broken patterns. We did this hand in hand with the research team and the insights from Customer Service.

When we presented the first concepts to the C-level team, the excitement got them into moving the cogs to create a team of product, design and engineering to see the re-design and re-platforming project come to life. 

And so 'Purple Rain', our code name for the project, was born. 

The product design team became pioneer of the project that would see an entire re-platforming of the app.

As we set out to add new features to the existing web app, we quickly realised that it wasn't built with scalability in mind. Designing these new features became increasingly tricky as a result.

This led us to a discovery exercise where we scrutinised the current design in search of pain points and broken patterns. We did this hand in hand with the research team and the insights from Customer Service.

When we presented the first concepts to the C-level team, the excitement got them into moving the cogs to create a team of product, design and engineering to see the re-design and re-platforming project come to life. 

And so 'Purple Rain', our code name for the project, was born. 

The product design team became pioneer of the project that would see an entire re-platforming of the app.

As we set out to add new features to the existing web app, we quickly realised that it wasn't built with scalability in mind. Designing these new features became increasingly tricky as a result.

This led us to a discovery exercise where we scrutinised the current design in search of pain points and broken patterns. We did this hand in hand with the research team and the insights from Customer Service.

When we presented the first concepts to the C-level team, the excitement got them into moving the cogs to create a team of product, design and engineering to see the re-design and re-platforming project come to life. 

And so 'Purple Rain', our code name for the project, was born. 

The process for Purple Rain (renamed to New Qredo) to go live involved internal alpha testing, rigorous dogfooding, and a gradual beta release rollout that began with migrating existing customers. The feedback was positive and we continued to make further improvements over the following months. 

In September 2023, our company was struggling to find its place in the market, especially with the tough conditions of the crypto winter. As part of a cost-saving effort, 70% of the workforce was let go in two major lay-offs. Although I wasn’t directly affected, I felt it was the right time to seek new challenges, so I decided to move on to new adventures.

The product design team became pioneer of the project that would see an entire re-platforming of the app.

As we set out to add new features to the existing web app, we quickly realised that it wasn't built with scalability in mind. Designing these new features became increasingly tricky as a result.

This led us to a discovery exercise where we scrutinised the current design in search of pain points and broken patterns. We did this hand in hand with the research team and the insights from Customer Service.

When we presented the first concepts to the C-level team, the excitement got them into moving the cogs to create a team of product, design and engineering to see the re-design and re-platforming project come to life. 

And so 'Purple Rain', our code name for the project, was born. 

The product design team became pioneer of the project that would see an entire re-platforming of the app.

As we set out to add new features to the existing web app, we quickly realised that it wasn't built with scalability in mind. Designing these new features became increasingly tricky as a result.

This led us to a discovery exercise where we scrutinised the current design in search of pain points and broken patterns. We did this hand in hand with the research team and the insights from Customer Service.

When we presented the first concepts to the C-level team, the excitement got them into moving the cogs to create a team of product, design and engineering to see the re-design and re-platforming project come to life. 

And so 'Purple Rain', our code name for the project, was born. 

The product design team became pioneer of the project that would see an entire re-platforming of the app.

As we set out to add new features to the existing web app, we quickly realised that it wasn't built with scalability in mind. Designing these new features became increasingly tricky as a result.

This led us to a discovery exercise where we scrutinised the current design in search of pain points and broken patterns. We did this hand in hand with the research team and the insights from Customer Service.

When we presented the first concepts to the C-level team, the excitement got them into moving the cogs to create a team of product, design and engineering to see the re-design and re-platforming project come to life. 

And so 'Purple Rain', our code name for the project, was born.