General Projects is a real estate developer that designs and delivers, innovative and inspiring buildings. In early 2017 I was briefed to redesign their website based on the principle of simplicity. The result was a responsive website with a modular structure and a simple look and feel led by imagery. 

General Projects is a real estate developer that designs and delivers, innovative and inspiring buildings. In early 2017 I was briefed to redesign their website based on the principle of simplicity. The result was a responsive website with a modular structure and a simple look and feel led by imagery. 

General Projects is a real estate developer that designs and delivers, innovative and inspiring buildings. In early 2017 I was briefed to redesign their website based on the principle of simplicity. The result was a responsive website with a modular structure and a simple look and feel led by imagery.